CTC staff are encouraged to familiarize themselves with our updated Brand Standards & Guidelines. The design guidelines in this section outline the proper usage of key elements for building a strong brand.
Logo Usage:
Note that as of 2013, the CTC logo has been updated to reflect the recent branding efforts of UAF. It is recommended that old logo files be replaced with the new logos available below for download. CTC’s logo must be visible on every print or electronic publication produced by CTC programs or departments.
GENERAL RULES FOR USING THE CTC LOGO
The logo is most often used in blue or black, or in the 2-color blue/black lockup. It works well at a variety of sizes and can be downloaded in a variety of formats. If the logo is being affixed to merchandise (or promotional items) for sale or giveaway, please contact karalee.watts@alaska.edu.
- The logo should be used conspicuously on all university communications. The logo should appear on the cover of all print publications that represent the university and are intended for external audiences.
- The logo should not be modified without sending it to krhalverson@alaska.edu for review. Acceptable variations of the logo are provided here..
- The logo should only be used in official, primary UAF colors, or black and white. Be sure to select a logo color that will sufficiently contrast with the background of the publication.
- The logo must not be reduced to less than one-half inch in width. When resizing the logo, resize it proportionately.
- Ensure visibility of the logo by leaving an appropriate amount of space around the image.
- Questions about usage can be sent to krhalverson@alaska.edu
